We, as an industry, are increasingly sold the idea that social media is the first reliable port of call for due diligence: basically, the idea is that if a person doesn't have, for example, a Facebook or a LinkedIn profile, they don't exist, that they are inherently somehow lacking in credibility.
The argument is that the opposite is true: that an effective social media presence confirms that person's existence and presents corroboration of what they are saying.
It's not as reliable as it seems. And worse, it's causing a credibility issue for companies.
I'm Nigel Morris-Cotterill, one of your contacts at LinkedIn. I'm Head, The
Anti Money Laundering Network and I find LinkedIn to be full of "noise"
from hundreds of "likes" of jobs, magazine articles, puzzles and games.
The UNODC works hard, ceaselessly, not entirely tirelessly, to combat a wide range of serious offences that not only harm economies but put lives at risk. They run campaigns. Today, as "Anti Corruption Day" dawns, one has to ask why they bother.
Apparently I have a Google + account. I assume some marketing person somewhere, sometime, somehow set it up. I don't remember anything about it. Nor, incidentally, do I remember actually posting anything to it.
Anyway, in the way of marketing messages, that nebulous body (are they in "the cloud"?) "The Google+ (oh, no space before the + sign?) has sent me what passes for a personalised e-mail (I know it's not because it starts "Dear" and has my full name).
It's the most basic of tests for IT people: can they make the machine they are working on produce the words "Hello World!" on the monitor or a printer?
And so, as today is the first day of the rest of the life of this website, which was the first website we built even before we owned the domain name, it's fitting that the first words on this blog should be that test. But it's not the first time we've said "Hello World!" So we're saying it again.