Risk Values uses a simple questionnaire that businesses incorporate into their application forms
As a result, data capture is transparent to the customer and staff.
The replies to the questions are then processed by the Risk Values software which contains an algorithm that compares the data obtained to existing known data.
Risk Values displays a Risk Value for the customer. In the stand alone version, this information is available on screen.
In the network version, both data capture and results output are customisable by the user to fit existing data processes, aiming to achieve "business as usual" in operation.
Risk Values uses established principles of personality and behavioural analysis which have been used for market research for over many years and applies them in a new way to an old problem.
The techniques have been validated by cross-research in cultures ranging from the UK, USA, Canada, Turkey, Israel, Yucatan, Honduras and India: the results are applicable across cultural boundaries.