14 September 2009 00:00:01

London and Kuala Lumpur (www.biznewsselect.com)

Vortex Centrum Limited launches Bridge Services.

Vortex Centrum Limited, which celebrates a decade as an e-publisher this year, has announced the launch of its Bridge Services.

Bridge Services is the name Vortex Centrum has given to its range of market-intelligence gathering tools.

Underpinned by its iXi Marketing Matrix, Vortex Centrum's Bridge Services puts businesses in direct touch with their consumers, measures the success, and geographical and demographic reach of advertising and PR and opens direct channels of communication between suppliers and customers.

At the heart of Bridge Services is an innovative way of turning what has until now been a one-way means of communication into a two-way street.

Businesses communicate with their customers in the same way as before. But now, for almost no effort on their part and a very small fee, Vortex Centrum's Bridge Services will open the gate that allows information to flow back to you.

Do companies know who sees their adverts? Do they know that anti-ageing skin creams are popular with women in their mid 20s, and why?

Or do they know why their customers choose one brand of petrol as against a rival's?

Of course, businesses could send out teams of researchers with a clip board.

Or they could use Bridge Services from Vortex Centrum Limited.

Bridge Services bridges the information gap between businesses and their customers.

It achieves this objective by the time-honoured technique of simple to enter competitions, a technique it has brought up to date for the Web2.0 age.

The first competition website, www.completethefollowingsentence.com launches on 15 September 2009 with the first competitions being held from 15th October.

Introductory discounts are available for companies signing up for the first round of competitions.

For more information, see www.vortexcentrum.com or call the VCL Global Response Centre on +6 03 2078 9152 (Kuala Lumpur - GBT +8)